SERVICES
WE DON'T JUST COLLECT DATA, WE TRANSFORM IT INTO DECISIONS.
At Opinion Spark, our services go beyond just asking questions, we deliver clarity from complexity. Whether you're a startup testing product ideas or an enterprise exploring new markets, our full-suite research services offer trusted data, intelligent insights, and global reach.
QUALITATIVE RESEARCH
Understand human emotions and motivations behind decisions.
QUANTITATIVE RESEARCH
Get statistically sound insights for strategic moves.
ONLINE RESEARCH
Leverage verified panels across B2B, B2C, and healthcare.
BUSINESS RESEARCH
Guide investments and growth with high-impact data.
QUALITATIVE RESEARCH
Understand the ‘Why’ Behind Every Behavior
Not everything can be captured in numbers. That’s why our qualitative research digs deep into consumer psychology, exploring emotions, motivations, fears, and beliefs — all through human conversations and observation.
Techniques We Use
- • In-depth Interviews (IDIs/TDIs): One-on-one sessions in-person or telephonic, where our skilled moderators explore the individual's perspective in depth.
- • Focus Group Discussions (FGDs): Group conversations (6–10 people) led by trained facilitators to gather varied perspectives.
- • Ethnography: Real-life observation of participants in their natural environments.
- • Retail & Brand Audits: Physical or digital store visits to evaluate product display and customer experience.
Why It Matters
When you need to feel what your customer feels, qualitative research helps you uncover unspoken truths and form strategies grounded in empathy.
QUANTITATIVE RESEARCH
Data That’s Measurable. Reliable. Actionable.
Quantitative research is about collecting large volumes of data and interpreting it to validate ideas, measure brand performance, or understand market demand. With rigorous sampling and process control, our research ensures high validity and low error margins.
Techniques We Offer
- • CATI (Computer-Assisted Telephone Interviewing): Trained agents conduct surveys via phone using structured scripts powered by software which is efficient for B2B or remote geographies.
- • CAPI (Computer-Assisted Personal Interviewing): On-ground surveys using tablets or handheld devices for real-time data collection, especially in semi-urban or rural areas.
- • PAPI (Paper & Pencil Interviewing): Traditional method still used in areas with low technology adoption. Allows personal touch and flexibility.
- • Online Surveys: Quick, cost-effective surveys targeting specific demographics. Useful for product feedback, brand awareness, or consumer preferences.
Why It Matters
Whether you need to track KPIs or test new concepts, our quantitative research delivers trustworthy data at scale to guide critical decisions.
ONLINE RESEARCH
Reach the Right People, in Real Time, with Real Results.
Digital research lets you gather opinions at scale, speed, and precision. At Opinion Spark, we manage verified online panels across industries and sectors, giving you access to the voices that matter – instantly.
Key Panels We Offer
- • B2B Panels: Access C-level executives, mid-level managers, entrepreneurs, and industry experts across sectors like IT, retail, logistics, and finance.
- • B2C Panels: Collect consumer opinions across age groups, regions, and lifestyles. Ideal for FMCG, e-commerce, media, and lifestyle products.
- • Healthcare Panels: Get insights from doctors, patients, hospital administrators, and pharma professionals. Perfect for clinical feedback, drug awareness, or patient experience research.
Why It Matters
With secure data collection, demographic targeting, and smart routing, our online research ensures quality responses, every time.
BUSINESS RESEARCH
Turn Market Complexity into Business Clarity.
Our business research services help organizations grow intelligently — by offering insight into market trends, customer segments, brand perception, and investment potential. We combine secondary research, primary surveys, and expert interviews to give you a 360° market view.
Key Offerings
- • Market Identification: Understand where demand exists and where the next opportunity lies.
- • Customer Understanding: Map your ideal customer’s behavior, motivations, barriers, and feedback.
- • Investment Planning & Feasibility Studies: Evaluate new ideas, territories, or partnerships with data-backed confidence.
- • Brand & Reputation Studies: Measure how your brand is perceived and uncover improvement areas.
Why It Matters
Great strategy starts with great insight. We help you make smart moves with business intelligence that simplifies complexity.
